Good Logistics Group

A sixth-generation family business involved in logistics and travel since 1833.

Market-leader in logistics and travel and the business has a strong connection to the local communities in which it works.

320 staff

https://goodlogisticsgroup.com/

Activated Services John Good Group 300.png
John Good Team Photo

“From the first telephone call with Angela, I knew that we had entrusted our pension planning and governance to the right company. Everything has been well communicated and rolled out – and the interaction with our staff has been 1st class allowing them to make informed decisions about their individual future savings strategies. The knowledge and expertise that Ink have allows us to focus on our key business objectives knowing that the benefits of our workforce are being protected.”

— Jon Garnier, Finance Director, Good Logistics Group

In 2020, The Ink Group were appointed by Good Logistics Group to update their Group Pension arrangement and effectively communicate the changes to their employees, with a bespoke communication plan to include face-to-face presentations with staff at 9 UK sites. After successful trips to the Plymouth and Cardiff offices, the national lockdown came into force and we had to totally rethink our strategy.

Working with the Good Logistics team, we devised a new communications plan and delivered a series of webinars that could be accessed online at any time and posted regular blogs on the company’s intranet to deliver the message. This innovative approach worked well and subsequently, we have recorded additional webinars about pension planning and encouraged staff to register online with the pension provider.

We hope to return to face-to-face presentations in 2021, but the success of these virtual events and finance-related blogs means that we will continue to incorporate these tools as part of our communications strategy within the Good Logistics Group and other clients in the future.

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